Case Study: attract, engage, impress (pwd required)

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This case study tells the story of designing prototypes for an attract experience within a 42” interactive electronic display that uses customer personality and demographic information to create a unique experience tailored to different individuals.

problem:  The goal of this project was to improve the waiting room experience for Ford customers in the service center area. This study aims to attract a specific user group within the Ford car shopping experience, to engage with the user for an extended period of time, and to impress them with a positive experience with Ford.

solution:  5 screen interactive CTA design at the beginning of the experience.

my role: I was the sole designer working on this project and was responsible for all facets of the design process.

deliverables: Client deliverables included in this post are screenshots of prototypes for the first five screens of the experience.


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